matt sicoli, president
With over 14 years of experience in the entertainment industry, Matt has spent the last 7 years impacting the performance of live entertainment productions and television productions through developing, planning and executing unique national promotions and campaigns to capitalize on the market, maximize productivity and achieve the productions objectives. Before founding blue vista 725, Matt was the Manager of Marketing and Promotions for La Cage aux Folles and Chicago The Musical and Senior Account Executive for productions such as Lombardi, The 39 Steps, Monty Python’s Spamalot, The Phantom of The Opera, TNT’s Nightmares & Dreamscapes, TNT’s The Librarian, and more. Matt has also had the good fortune of coordinating award-winning promotions and is the "GLOBE" Gold Award recipient for Best Small Budget Campaign in the World for the “Largest Coconut Orchestra” in celebration of Monty Python’s Spamalot's One Year Anniversary which set the Guinness World Record and was a finalist in the PRO Awards competition for Best Small Budget Campaign Nationwide. Matt is proud to have lectured at Columbia University, Hunter College, Theatre Resources Unlimited, American Theatre Wing’s Theatre Intern Group and TADA! Theater. He never turns down a challenge, especially on the tennis court.
sidnei beal, creative director
At the very young age of 17, Sidnei joined the Army. During his training he was given the opportunity to go to Jump school and had the courage to jump from planes into the unknown. It was then that his view of the world changed; and he has been jumping into the unknown ever since. While Sidnei started his career in front of the camera as a Dancer, Singer, Model and Actor, it was after he received some horrid headshots and complained to the photographer which inspired him to purchase his first camera and begin shooting. Sidnei quickly became known for his "off the cuff" style of shooting while in Dallas, Texas and word spread quickly throughout Chicago, Miami and New York. His work has been featured in "US Weekly," "People," "Envy Man Magazine" and many other national and international magazines. His black and white fine art photography has been featured in "Beyond / Beyond Magazine," the award-winning web series In Between Men and graced various galleries throughout Manhattan. Sidnei has had the pleasure of working with pop icons, including international recording artists Janet Jackson and Justin Timberlake, as well as emerging artists such as RJ Helton, DaMeeko Knight and Marcos J. Perez. He continues to follow his passion for writing and photography and is producing a short movie due out in 2013 entitled The Last Time.