 Many moons ago, I worked at a Broadway marketing agency and handled the marketing/promotions for the Tony Award® Winning Musical FELA! based on the life of legendary Nigerian musician Fela Kuti and directed by the incomparable Bill T. Jones. It was an unbelievable show with boundless, electrifying energy and received some of the best press I had ever seen for a Broadway production in my nearly 20+ years in the business. Attending the Opening Night party was pure magic with lots of dancing, drinking, eating and some pure love and happiness filling the room, along with the majestic stylings of the one and only Questlove DJ’ing. Needless to say, the next morning’s ad meeting was joyous but the team had certainly felt the after effects of a night well spent for sure.
Having started my own media, marketing and promotions agency over 10 years ago (Blue Vista 725), it is with great pride that we have recently added one of Africa’s fastest-growing entertainment companies SJW Entertainment and their multi-talented Nigerian artist (rapper/singer) AcebergTM to our roster of clients. When we were initially approached by Justine to work together, I asked what the “TM” stood for and his response was “Time.” It took me a minute to grasp what that implied, to which Justine laughed and said, “you know, it’s ‘Aceberg Time.’” Immediately I was hooked and knew…it was time to party. Hailing from Lagos, I also found out that Aceberg’s real name is Ikechukwu Okoronkwo and he began his musical career in early 2013, starting off on a bright note by working with several producers including, JFred, Fredibeat, Oshobeats, Nakmademus, Mcomms, Graydon to mention a few. His sultry voice, groove and R&B inspired beats reminded me of Drake meets Afrobeats. It’s no wonder he cites Wyclef Jean as one of his earliest inspirations. Now ready to take on a global circuit, we started working on promoting AcebergTM’s brand new debut EP "Far From Home" which was just released on April 16th, 2021 along with his music video for one of his singles “DANCA.” “DANCA” is a perfect blend of Afropop mixed with Amapiano beats that can make you head to the dancefloor or groove while sipping on a strong drink. Our DANCA dance challenge is in full swing on TikTok/Instagram with more social media excitement on the way and his EP is being hailed by critics and tearing up the charts. While we have placed advertising campaigns in some of the major cities including, but not limited to, New York, Los Angeles and Atlanta, we have and continue to engage the music community at large, bookers for late night talk shows, music supervisors for TV/Film and beyond to share AcebergTM with more of the world. While Fela Kuti might be a far way off from this current generation, AcebergTM’s “Far From Home” is slated to bring a new vibe to a new generation. I can’t help feel right at home working with him and his welcoming team.
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TUCHEZE NGOMA (Let’s Dance)!! YOUNG TIT DANCE CREW dancin’ to a mix of AcebergTM DANCA is giving us all the feels this Sunday 🙌 🇰🇪
* “Far From Home” is available now on Spotify, Apple Music, Deezer & TIDAL 🎵 🎤 🎶 🇳🇬 💚 🔊 * #acebergtm #farfromhome #danca #dancachallenge #dancemusic #dancer #farfromhome #music #newdrop #rap #singer #nigeria #kenya #igkenya #madeinkenya🇰🇪 #nairobi #nairobikenya #uganda #rwanda #zambia #danceisjoy #apple #applemusic #spotify #spotifyplaylist #deezer #tidal
NY to fully reopen on July 1st has us dancin’ to DANCA by Acebergtm on International Dance Day! 💃 🙌
* “Far From Home” is available now on @spotify @applemusic @deezer @tidal 🎵 🎤 🎶 🇳🇬 💚 🔊 * #acebergtm #farfromhome #danca #dancachallenge #dancemusic #dancer #farfromhome #music #newdrop #rap #singer #nigeria #newyork #nyc #concretejungle #dreams #ny #internationaldanceday #danceisjoy #apple #applemusic #spotify #spotifyplaylist #deezer #tidal #bluevista725   We are all about the good vibes and showcasing our rockstar AcebergTM on digital billboards in #la!
* His single “Rockstar” on his EP “Far From Home” is available now on Spotify Apple Deezer TIDAL * 🎤🎶🎵💚🇳🇬 * #acebergtm #sjwentertainment #sirjustine #farfromhome #danca #dancemusic #dancer #farfromhome #rockstar #music #newdrop #rap #singer #nigeria #losangeles #la #lala #apple #applemusic #spotify #spotifyplaylist #deezer #tidal #bluevista725 You know what time it is?! It's Acebergtm Time in ATL! Our digital billboard campaign has us feelin' peachy!
* FAR FROM HOME available now on Spotify, Apple, Deezer & TIDAL * 🎤 🎶 🎵 💚 🇳🇬 * #acebergtm #sjwentertainment #sirjustine #farfromhome #danca #dancachallenge #dancemusic #dancer #farfromhome #music #newdrop #rap #singer #nigeria #atlanta #atl #georgia #peaches #peachy #applemusic #applemusicplaylist #spotify #spotifyplaylist #deezer #tidal
He sure is FAR FROM HOME but the sun ☀️ sure is shining on @acebergtm with our LA campaign!
* FAR FROM HOME available now on Spotify, Apple, Deezer & TIDAL * 🎤 🎶 🎵 💚 🇳🇬 * #acebergtm #sjwentertainment #sirjustine #farfromhome #danca #dancachallenge #dancemusic #dancer #farfromhome #music #newdrop #rap #singer #nigeria #california #losangeles #lalaland #sun #applemusic #applemusicplaylist #spotify #spotifyplaylist #deezer #tidal
 We are fired up to be working with @acebergtm Nigerian’s 🇳🇬 hottest new rapper/singer! Check out his new single release Danca, part of his debut EP titled Far From Home which will drop on April 16th! Available now on @applemusic and @spotify. Pure 🔥! We ready!!
🎤 🎶 🎵 * #acebergtm #sjwentertainment #sirjustine #danca #dancer #music #rap #singer #applemusic #spotify #spotifyplaylist  On this motivational Monday, we want to congratulate the cast, crew and creative team of @jaggedlittlepill and @atlanticrecords for winning the Grammy for Best Musical Theater Album! Looking back on our digital billboard campaign has us feeling fine, fine, fine! 🎶 🎧 🎵 * #broadway #jaggedlittlepill #grammys #grammys2021 #broadwaywillbeback  
 Don't know much about history
Don't know much biology Don't know much about science books Don't know much about the French I took But I do know that I love this [Re]Discover Sam Cooke ad campaign in Los Angeles And I know that if you loved it too What a wonderful world this would be * #samcooke #randb #amazonmusic #rediscoversamcooke #twistinthenightaway #yousendme #achangeisgonnacome #cupid #chaingang #wonderfulworld #anothersaturdaynight #nyc #timessquare #outofhome #ooh #bluevista725  Let us tell you about a place, somewhere up a New York way... Where there's a campaign for [Re]Discover Sam Cooke lighting up old Broadway. This Sent Us and Thrilled Us, Honest It Did...Honest It Did. * #samcooke #randb #amazonmusic #rediscoversamcooke #amazonmusic #twistinthenightaway #yousendme #achangeisgonnacome #cupid #chaingang #wonderfulworld #anothersaturdaynight #nyc #timessquare #outofhome #ooh #bluevista725
 It sure has been a frosty February but our SIZZLING campaigns for #nycrestaurantweektogo are coming in HOT! Now you can show some love ❤️ for our NYC Restaurants all month long. This amazing program has been extended until 2/28. Time to munch before March! * 🥢🍴 🥘 🍱 🍲 🍕 😋 * Big SHOUT out and thank you to all of our promotional partners and supporters as well for this important initiative! * #OrderInNYC #SaveRestaurants #SupportSmallBusiness #HelenHayesTheater #Broadway #AllInNYC #TimesSquare #AllInOnNYC #MaskUpNYC #StayWellNYC #NYCgo #SeeYourCity #ThisIsNewYorkCity #NewYorkCity #NYC
We Got You Babe!
We’re spreading the love with campaigns for Funny How It Happens: A Valentine’s Day Celebration with Broadway’s favorite couple @jarrodspector & @kelli_barrett and their @ridgefieldplayhouse show! Our Valentine to you is a chance to win tickets. Here’s how to feel the love: 1. Make sure you are following us 2. Like this post The winners will be randomly chosen and will be notified via DM by Saturday, 2/13. Check your DM's and good love...err luck! * #theridgefieldplayhouse #valentinesday #vday #babe #igotyoubabe #cher #chershow #jerseyboys #beautiful #doctorzhivago #wicked #fosseverdonfx #broadway #concerts #bluevista725
We are head over heels for our Novotel digital billboard campaign for @ridgefieldplayhouse! Get your tickets today for Funny How It Happens: A Valentine’s Day Celebration on Sun 2/14 featuring Broadway’s favorite couple @jarrodspector & @kelli_barrett
* #theridgefieldplayhouse #valentinesday #vday #babe #igotyoubabe #cher #chershow #jerseyboys #beautiful #doctorzhivago #wicked #fosseverdonfx
 WE SHOT & WE SCORED! Born and bred in NY, we were proud to promote Hockey Week in New York was a week-long celebration of the return of hockey (Jan 11th - Jan 18th), designed to celebrate the New York Rangers, fans, and the wider city of New York through experiential and digital activations to build momentum into Opening Night and beyond.
PREMATURE CLOSING A fond fetch farewell to Mean Girls on Broadway as they will sadly not be returning to Broadway following the shutdown.
The musical, with a book by Fey, music by Jeff Richmond, lyrics by Nell Benjamin and direction and choreography by Casey Nicholaw, opened on Broadway in 2018 and grossed $124 million by the time it close in March. Plans to adapt it for a new Paramount Pictures film version were announced previously. At the time of the musical’s final performance on March 11, it had played 805 performances and 29 previews at Broadway’s August Wilson Theatre. Prior to its opening on April 8, 2018, Mean Girls had made its five-week world premiere run in 2017 at the National Theatre in Washington D.C.A North American tour launched in 2019, with plans to resume this summer or as soon as Covid restrictions are lifted. We’re sad to see it go but we totes loved assisting with campaigns and hope to work with the National Tour!  Strange times call for Stranger Things! Being big fans of Dungeons & Dragons in the 80s and having a sweet tooth sure paid off for us (see Mom, we told ya!)! We teamed up with Stranger Things Drive-Into Experience presented by Netflix & Fever with Secret Cinema in Downtown L.A. which transports visitors through the dimensions and back in time! Cruise through the drive-into and you’ll emerge in the 80s, in the small sleepy town of Hawkins, Indiana. But before you follow Eleven and the gang on their journey through hidden Russian labs and into the Upside Down, you’ll need to stock up on some snacks for the road. Gotta keep those energy levels up for this adventure! While you’re hunting Demogorgons, why not hunt down some Sour Patch Kids? Turns out the Stranger Things crew aren’t the only kids you’ve got to look out for down in Hawkins. You’ve also got to keep an eye out for Sour Patch Kids! Sour then sweet and mouthwateringly tasty, these delicious candy treats are the perfect snack to keep you going on your adventures into the strange(r) unknown. Sour Patch Kids candy will be available on the Starcourt Mall food menu and you’ll be able to order them directly to your car. Get ‘em before they’re gone! #strangerthingsdriveinto #strangerthings #netflix #secretla #secretcinema #california #social #losangeles #la #dtla #losangeleslife
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