 It sure has been a frosty February but our SIZZLING campaigns for #nycrestaurantweektogo are coming in HOT! Now you can show some love ❤️ for our NYC Restaurants all month long. This amazing program has been extended until 2/28. Time to munch before March! * 🥢🍴 🥘 🍱 🍲 🍕 😋 * Big SHOUT out and thank you to all of our promotional partners and supporters as well for this important initiative! * #OrderInNYC #SaveRestaurants #SupportSmallBusiness #HelenHayesTheater #Broadway #AllInNYC #TimesSquare #AllInOnNYC #MaskUpNYC #StayWellNYC #NYCgo #SeeYourCity #ThisIsNewYorkCity #NewYorkCity #NYC
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We Got You Babe!
We’re spreading the love with campaigns for Funny How It Happens: A Valentine’s Day Celebration with Broadway’s favorite couple @jarrodspector & @kelli_barrett and their @ridgefieldplayhouse show! Our Valentine to you is a chance to win tickets. Here’s how to feel the love: 1. Make sure you are following us 2. Like this post The winners will be randomly chosen and will be notified via DM by Saturday, 2/13. Check your DM's and good love...err luck! * #theridgefieldplayhouse #valentinesday #vday #babe #igotyoubabe #cher #chershow #jerseyboys #beautiful #doctorzhivago #wicked #fosseverdonfx #broadway #concerts #bluevista725
We are head over heels for our Novotel digital billboard campaign for @ridgefieldplayhouse! Get your tickets today for Funny How It Happens: A Valentine’s Day Celebration on Sun 2/14 featuring Broadway’s favorite couple @jarrodspector & @kelli_barrett
* #theridgefieldplayhouse #valentinesday #vday #babe #igotyoubabe #cher #chershow #jerseyboys #beautiful #doctorzhivago #wicked #fosseverdonfx
 WE SHOT & WE SCORED! Born and bred in NY, we were proud to promote Hockey Week in New York was a week-long celebration of the return of hockey (Jan 11th - Jan 18th), designed to celebrate the New York Rangers, fans, and the wider city of New York through experiential and digital activations to build momentum into Opening Night and beyond.
PREMATURE CLOSING A fond fetch farewell to Mean Girls on Broadway as they will sadly not be returning to Broadway following the shutdown.
The musical, with a book by Fey, music by Jeff Richmond, lyrics by Nell Benjamin and direction and choreography by Casey Nicholaw, opened on Broadway in 2018 and grossed $124 million by the time it close in March. Plans to adapt it for a new Paramount Pictures film version were announced previously. At the time of the musical’s final performance on March 11, it had played 805 performances and 29 previews at Broadway’s August Wilson Theatre. Prior to its opening on April 8, 2018, Mean Girls had made its five-week world premiere run in 2017 at the National Theatre in Washington D.C.A North American tour launched in 2019, with plans to resume this summer or as soon as Covid restrictions are lifted. We’re sad to see it go but we totes loved assisting with campaigns and hope to work with the National Tour!  Strange times call for Stranger Things! Being big fans of Dungeons & Dragons in the 80s and having a sweet tooth sure paid off for us (see Mom, we told ya!)! We teamed up with Stranger Things Drive-Into Experience presented by Netflix & Fever with Secret Cinema in Downtown L.A. which transports visitors through the dimensions and back in time! Cruise through the drive-into and you’ll emerge in the 80s, in the small sleepy town of Hawkins, Indiana. But before you follow Eleven and the gang on their journey through hidden Russian labs and into the Upside Down, you’ll need to stock up on some snacks for the road. Gotta keep those energy levels up for this adventure! While you’re hunting Demogorgons, why not hunt down some Sour Patch Kids? Turns out the Stranger Things crew aren’t the only kids you’ve got to look out for down in Hawkins. You’ve also got to keep an eye out for Sour Patch Kids! Sour then sweet and mouthwateringly tasty, these delicious candy treats are the perfect snack to keep you going on your adventures into the strange(r) unknown. Sour Patch Kids candy will be available on the Starcourt Mall food menu and you’ll be able to order them directly to your car. Get ‘em before they’re gone! #strangerthingsdriveinto #strangerthings #netflix #secretla #secretcinema #california #social #losangeles #la #dtla #losangeleslife
What the buck?! We're ridin' high with our Times Square digital billboard campaign for @pbr! No bull.
* #pbr #bullriding #whatthebuck #ride #wrangler #bull #lasso #buckoff  Rats here, there, everywhere! In Fall 2020, Broadway fans came together on TikTok in an unprecedented collaboration to create a new musical based on the beloved Disney film Ratatouille. Ratatouille, The TikTok musical sensation came to delicious life for an unprecedented, community-written, Broadway-caliber, lip-smacking special event on 1/1 benefiting The Actors Fund. You could see our ad campaign scurry through the streets of NYC on digital taxi tops, Taxi TV, Double Decker TV, and wall mounted mini-vending machines. A true feast for the eyes for this delicious, singular special event! 
Our Salute to Broadway
  While it has been one of the strangest and toughest years for all, we want to congratulate all of the @thetonyawards nominees! We were blessed to be a part of spreading the word of these fine productions through our campaigns! * #tonyawards #broadway #jaggedlittlepill #slaveplay #tina #tinaturner #tinathemusical #seawallalife #seawall #frankieandjohnny #thesoundinside
Let's Go Rangers! It was a privilege for us to arrange a welcome campaign for Alexis Lafreniere as the #1 Draft Pick for the NY Rangers! 🏒 🏒 🏒 🥅 Our Hat Trick campaign started with NYC Ferry digital billboards, the Novotel hotel digital billboard and Hayes Theater digital billboard and went into overtime with LED Trucks and Taxi TV 🚕 as they skated around NYC!
 Being a business owner, I know that many of us have been dealing with the economic impact of coronavirus. Reliable revenue streams suddenly came to a screeching halt. Immediate and long-term vacancies appeared. Operating expenses mounted. I’ve been listening to comedian Bill Burr (big fan) and his podcast regularly and he voiced the idea that people across the nation should just press a pause button and “nobody owes anybody anything during this time.” Of course the idea sounds rather appealing but, in practice, hard to implement.
Given how widespread the current crisis is, how will many businesses rebound, particularly when their thriving business went to a cold, hard stop? I’ll save you the suspense. The answer is barter. Let’s face it. Money is a concept that we have all put our faith into. It’s even printed or engraved in our very currency. Granted the faith-based motto “In God We Trust” was first placed on US coins during the Civil War, we as a society have “bought” into the value of our currency. We trust it will hold its value, that it will be in the bank when we go to withdraw it and that we will get something in exchange for it when we issue it. Before money even existed (which was approximately 5,000 B.C. for you history buffs), the practice of bartering had been around for centuries as a means to exchange goods and services. Though we hopefully won’t see many people exchanging family heirlooms for toilet paper these days, bartering is still very much alive and kicking. The power of barter should never be underestimated, especially during times of crisis. For example, after the dollar completely collapsed during the Great Depression, simple items like home-grown produce were brought to the local market to be used as currency. My thought is this. With all industry sectors facing uncertain revenue streams and/or hemorrhaging cash (vacant airplanes, amusement parks, attractions, Broadway/Off-Broadway and movie theatres, brick and mortar stores, casinos, concert/sports arenas, cruise ships, fitness centers, hotels, museums, real estate, restaurants, salons, spas and more), they opt to barter, trading their goods/services, gift certificates, ticket inventory in exchange for advertising they could run at their discretion. Bartering allows them to be relatively unencumbered during this recovery process. It affords them the opportunity not to lay out essential cash that keeps their proverbial lights on and their business afloat. In this barter scenario, it provides them advertising that would otherwise have been bought on a cash basis. Converting their inventory into media trade credits allows them to renew/increase awareness of their business, launch a new product, stand out from the competition, engage new patrons and perhaps delve into unchartered advertising platforms that they didn’t know were even possible. It just so happens we know the tricks of the trade. We’ve been actively engaged in the practice of barter/trade for many, many years now and have engineered 100s of ad campaigns for 100s of clients. Our client base includes all types of consumer goods and services from attractions, concerts, restaurants, spas, Broadway/Off-Broadway, streaming services and beyond. We welcome the opportunity to share more about our opportunities for your business and prevent any further economic damage. These are indeed, incredibly challenging times that we are dealing with. We, as business owners, put our faith in our business, our intestinal fortitude to succeed and our ability to adapt to changes in the way we do things. Barter is smarter. In Barter We Trust. - Matt Sicoli, President & Founder of Blue Vista 725
We Were Filled with Non-Profit Cheer This Year With campaigns for various non-profit businesses and organizations like the Ad Council, Asian American Heroes, New York Blood Center, NY Food Bank, NYC & Co All in NYC, One4All NYC, VOLS (Volunteers of Legal Services), we were ALL IN for the season of giving!
 Sweet Georgia Brown. We fondly remember watching "Curly" and the original @harlemglobetrotters on court, especially when they were featured on @scoobydoo and their own animated series. Glad to have had the opportunity to promote HGT throughout the years. Rest in Peace Curly. May basketballs spin eternally on fingers all over the globe.
* #harlemglobetrotters #globies #basketball #exhibition #thegarden #msg #fredneal #curly #ballhandler #rip  Phone rings, door chimes, in comes our NJ digital billboard campaign for @companybway!
* #company #companybroadway #broadway #musical #comedy #katrinalenk #pattilupone #tonyawards #grammys #stephensondheim #georgefurth  While the @a10conference at the @barclayscenter will be played without fans due to health concerns, we're feeling good, strong and stable with our Times Square digital billboard campaign.
* #A10MBB #a10 #Atlantic10 #conference #brackets #barclayscenter #brooklyn #basketball #fans #spectactors  We're laying a SmackDown in Midtown with our campaign for @wwe Road to Wrestlemania featuring DX on March 22nd at @thegarden!
* #wwe #wrestlemania #wrestling #sethrollins #tripleh #xpac #roaddogg #shawnmichaels #akam #rezar #shaynabaszler #ajstyles #kevinstyles #bigshow #beckylynch #asuka
Our work of art is complete! Now presenting our campaign for @thearmoryshow coming March 5th - 8th at Pier 90 and 94!
* #TheArmoryShow #TheArmoryShow2020 #Galleries #Pier90 #Pier94 #ArtFair #Art #NewYork |
AuthorSummary of our Blue Team's media, marketing and promotional campaigns. Enjoy! Archives
February 2021
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