What the buck?! We're ridin' high with our Times Square digital billboard campaign for @pbr! No bull.
#pbr #bullriding #whatthebuck #ride #wrangler #bull #lasso #buckoff
Rats here, there, everywhere!
In Fall 2020, Broadway fans came together on TikTok in an unprecedented collaboration to create a new musical based on the beloved Disney film Ratatouille. Ratatouille, The TikTok musical sensation came to delicious life for an unprecedented, community-written, Broadway-caliber, lip-smacking special event on 1/1 benefiting The Actors Fund.
You could see our ad campaign scurry through the streets of NYC on digital taxi tops, Taxi TV, Double Decker TV, and wall mounted mini-vending machines. A true feast for the eyes for this delicious, singular special event!
Our Salute to Broadway
While it has been one of the strangest and toughest years for all, we want to congratulate all of the @thetonyawards nominees! We were blessed to be a part of spreading the word of these fine productions through our campaigns!
#tonyawards #broadway #jaggedlittlepill #slaveplay #tina #tinaturner #tinathemusical #seawallalife #seawall #frankieandjohnny #thesoundinside
Let's Go Rangers!
It was a privilege for us to arrange a welcome campaign for Alexis Lafreniere as the #1 Draft Pick for the NY Rangers! 🏒 🏒 🏒 🥅
Our Hat Trick campaign started with NYC Ferry digital billboards, the Novotel hotel digital billboard and Hayes Theater digital billboard and went into overtime with LED Trucks and Taxi TV 🚕 as they skated around NYC!
Being a business owner, I know that many of us have been dealing with the economic impact of coronavirus. Reliable revenue streams suddenly came to a screeching halt. Immediate and long-term vacancies appeared. Operating expenses mounted. I’ve been listening to comedian Bill Burr (big fan) and his podcast regularly and he voiced the idea that people across the nation should just press a pause button and “nobody owes anybody anything during this time.” Of course the idea sounds rather appealing but, in practice, hard to implement.
Given how widespread the current crisis is, how will many businesses rebound, particularly when their thriving business went to a cold, hard stop? I’ll save you the suspense. The answer is barter.
Let’s face it. Money is a concept that we have all put our faith into. It’s even printed or engraved in our very currency. Granted the faith-based motto “In God We Trust” was first placed on US coins during the Civil War, we as a society have “bought” into the value of our currency. We trust it will hold its value, that it will be in the bank when we go to withdraw it and that we will get something in exchange for it when we issue it.
Before money even existed (which was approximately 5,000 B.C. for you history buffs), the practice of bartering had been around for centuries as a means to exchange goods and services. Though we hopefully won’t see many people exchanging family heirlooms for toilet paper these days, bartering is still very much alive and kicking.
The power of barter should never be underestimated, especially during times of crisis. For example, after the dollar completely collapsed during the Great Depression, simple items like home-grown produce were brought to the local market to be used as currency.
My thought is this. With all industry sectors facing uncertain revenue streams and/or hemorrhaging cash (vacant airplanes, amusement parks, attractions, Broadway/Off-Broadway and movie theatres, brick and mortar stores, casinos, concert/sports arenas, cruise ships, fitness centers, hotels, museums, real estate, restaurants, salons, spas and more), they opt to barter, trading their goods/services, gift certificates, ticket inventory in exchange for advertising they could run at their discretion.
Bartering allows them to be relatively unencumbered during this recovery process. It affords them the opportunity not to lay out essential cash that keeps their proverbial lights on and their business afloat. In this barter scenario, it provides them advertising that would otherwise have been bought on a cash basis. Converting their inventory into media trade credits allows them to renew/increase awareness of their business, launch a new product, stand out from the competition, engage new patrons and perhaps delve into unchartered advertising platforms that they didn’t know were even possible.
It just so happens we know the tricks of the trade. We’ve been actively engaged in the practice of barter/trade for many, many years now and have engineered 100s of ad campaigns for 100s of clients. Our client base includes all types of consumer goods and services from attractions, concerts, restaurants, spas, Broadway/Off-Broadway, streaming services and beyond. We welcome the opportunity to share more about our opportunities for your business and prevent any further economic damage.
These are indeed, incredibly challenging times that we are dealing with. We, as business owners, put our faith in our business, our intestinal fortitude to succeed and our ability to adapt to changes in the way we do things.
Barter is smarter.
In Barter We Trust.
- Matt Sicoli, President & Founder of Blue Vista 725
We Were Filled with Non-Profit Cheer This Year
With campaigns for various non-profit businesses and organizations like the Ad Council, Asian American Heroes, New York Blood Center, NY Food Bank, NYC & Co All in NYC, One4All NYC, VOLS (Volunteers of Legal Services), we were ALL IN for the season of giving!
Sweet Georgia Brown. We fondly remember watching "Curly" and the original @harlemglobetrotters on court, especially when they were featured on @scoobydoo and their own animated series. Glad to have had the opportunity to promote HGT throughout the years. Rest in Peace Curly. May basketballs spin eternally on fingers all over the globe.
#harlemglobetrotters #globies #basketball #exhibition #thegarden #msg #fredneal #curly #ballhandler #rip
Phone rings, door chimes, in comes our NJ digital billboard campaign for @companybway!
#company #companybroadway #broadway #musical #comedy #katrinalenk #pattilupone #tonyawards #grammys #stephensondheim #georgefurth
While the @a10conference at the @barclayscenter will be played without fans due to health concerns, we're feeling good, strong and stable with our Times Square digital billboard campaign.
#A10MBB #a10 #Atlantic10 #conference #brackets #barclayscenter #brooklyn #basketball #fans #spectactors
We're laying a SmackDown in Midtown with our campaign for @wwe Road to Wrestlemania featuring DX on March 22nd at @thegarden!
#wwe #wrestlemania #wrestling #sethrollins #tripleh #xpac #roaddogg #shawnmichaels #akam #rezar #shaynabaszler #ajstyles #kevinstyles #bigshow #beckylynch #asuka
Our work of art is complete! Now presenting our campaign for @thearmoryshow coming March 5th - 8th at Pier 90 and 94!
#TheArmoryShow #TheArmoryShow2020 #Galleries #Pier90 #Pier94 #ArtFair #Art #NewYork
On a bright sunny Friday, cool wind in our hair, we check out our campaign on the Penn Plaza digital billboard for The Eagles and their #hotelcalifornia concert at @thegarden! Don't miss it starting tonight!
#theeagles #eagles #eaglesband #concert #thegarden #music #tonight
How does it feel? Pretty darn amazin' to be featuring @northcountrybroadway on the @macys and Millennium Hotel digital billboard!
#girlfromthenorthcountry #discoverthenorthcountry #northcountry #broadway #bobdylan #musical #bobdylan #conormcpherson
Here We Go Again! Our @rockofagesmusical Times Square digital billboard campaign is giving us the Friday celebration feels!
#rockofages #broadway #musicaltheatre #hereigoagain #whitesnake #powerballads #friday
Monday might feel a bit like a jagged little pill but we are head over feet for our @jaggedlittlepill Millennium Hotel digital billboard campaign!
#jaggedlittlebroadway #jaggedlittlepill #alanismorissette
Saturday Night’s Alright for Fighting! Fist 👊 bumpin’ here seeing our digital bus shelter campaign for @dannyswiftgarcia vs @ivan_redkach_11 who fight tonight at @barclayscenter!
#dannygarcia #ivanredkach #jarretthurd #franciscosantana #barclayscenter #saturdaynightsalrightforfighting #boxing
YOU OUTTA KNOW about our @jaggedlittlepill campaign in Times Square!
#jaggedlittlebroadway #jaggedlittlepillthemusical #jaggedlittlepill #alanismorissette #alanis #broadway #musical
Summary of our Blue Team's media, marketing and promotional campaigns. Enjoy!