Rats here, there, everywhere!
In Fall 2020, Broadway fans came together on TikTok in an unprecedented collaboration to create a new musical based on the beloved Disney film Ratatouille. Ratatouille, The TikTok musical sensation came to delicious life for an unprecedented, community-written, Broadway-caliber, lip-smacking special event on 1/1 benefiting The Actors Fund.
You could see our ad campaign scurry through the streets of NYC on digital taxi tops, Taxi TV, Double Decker TV, and wall mounted mini-vending machines. A true feast for the eyes for this delicious, singular special event!
Summary of our Blue Team's media, marketing and promotional campaigns. Enjoy!