A fond fetch farewell to Mean Girls on Broadway as they will sadly not be returning to Broadway following the shutdown.
The musical, with a book by Fey, music by Jeff Richmond, lyrics by Nell Benjamin and direction and choreography by Casey Nicholaw, opened on Broadway in 2018 and grossed $124 million by the time it close in March. Plans to adapt it for a new Paramount Pictures film version were announced previously.
At the time of the musical’s final performance on March 11, it had played 805 performances and 29 previews at Broadway’s August Wilson Theatre. Prior to its opening on April 8, 2018, Mean Girls had made its five-week world premiere run in 2017 at the National Theatre in Washington D.C.A North American tour launched in 2019, with plans to resume this summer or as soon as Covid restrictions are lifted.
We’re sad to see it go but we totes loved assisting with campaigns and hope to work with the National Tour!
Summary of our Blue Team's media, marketing and promotional campaigns. Enjoy!